About Us

Not Basic is a premium lifestyle brand that prides itself on creating timeless pieces that reflect our commitment to Indian craftsmanship and intentional living. Born from a deep love for classic styles, we celebrate the beauty of simplicity, prioritizing both comfort and effortless elegance.

Every garment is produced with intention over impulse, ensuring style that stands the test of time. We believe in slowing down, embracing the beauty of simplicity, and curating a wardrobe that tells a story of refined individuality. Our collections are not just about what you wear, but about how they shape the way you move through the world—poised, self-assured, and deeply connected to your own sense of style.

This is a way of life. A global celebration of refined simplicity and quiet confidence. A world where less is more, and authenticity is the ultimate luxury.