CORE VALUES
It's our mission to create pieces that are not only timeless and well-crafted, but also socially responsible and inclusive. As a brand, we strive to create a more equitable and sustainable fashion industry, making sure that everyone involved in the process is valued and compensated appropriately.
This commitment to excellence is embodied in every aspect of our business, from our design process to our production methods.
At Not Basic we believe a brand is more than just fashion. It's about the impact we make on the world and the values we stand for. We don't just want to make a statement through our products. We want to create a community of like-minded individuals who share our values and vision. At the heart of everything we do is a commitment to our core values.
EXQUISITE CRAFTSMANSHIP
Not Basic prioritizes finest quality and impeccable craftsmanship in all of our creations, ensuring longevity and elegance.
ENDURING STYLE
We create pieces that transcend trend cycles, focusing on classic design elements to ensure that they stand the test of time.
COMFORT MEETS FUNCTION
Not Basic values comfort and practicality, creating pieces that are not only stylish but also designed to be comfortable and functional.
TIMELESS SOPHISTICATION
We believe in creating garments that stand the test of time, combining classic design elements with contemporary influences to create pieces that are both chic and enduring.
ETHICAL SOURCING
We believe in the importance of sourcing ethically and sustainably, prioritizing suppliers and partners who share our commitment to social responsibility and environmental preservation.
INCLUSIVITY AND DIVERSITY
We embrace diversity and inclusivity in all its forms, championing equal representation and empowering individuals from all backgrounds and identities to feel valued and celebrated through our products and messaging.
FAIR WAGES
We prioritize fair and equal compensation for all the individuals involved in our production process, from our retail staff to our in-house teams. This core value is a non-negotiable part of our business ethos and reflects our unwavering commitment to social responsibility and equity in the workplace.